Asian American Community Fund of Pennsylvania

Our team partnered with AACFPA to create a strong visual identity that was representative of the many communities they serve.

Brand Guide, Brand Strategy, Visual Identity, Website Design (UI/UX), Website Development

See the website.

AACFPA is the first statewide organization dedicated to celebrating and empowering Asian American communities across the Commonwealth.

Formed by leaders across diverse communities who have spent decades uplifting their communities, the AACFPA supports local Asian American associations and organizations to bring people together, celebrate cultures and traditions, and promote civic engagement to ensure that Pennsylvania is a safe and welcoming home for AAPI communities.

Our team approached this partnership with a deep interest in learning, listening, and researching. It was important to our process that we meaningfully chose references and conceptual directions that represented and highlighted the communities that AACFPA serves.

We built a brand that drew inspiration from art-making practices across many different Asian cultures and techniques. The modularity of the logo mark and subsequent brand elements allows flexibility and creativity in the brand. The website is built to grow with AACFPA, by housing their accomplishments, their community highlights, and their grantmaking programs.