The task was to make the Green New Deal a kitchen table conversation, so we set out to make this ambitious vision relatable and inspiring.
The GND is a public policy effort to address climate change as a multi-faceted social issue. We illustrated and designed a series of City Parks Posters and apparel for Rep. Ocasio-Cortez, paying homage to historic eras of reform and encouraging us to imagine what’s possible for our future.
Green New Deal (GND) proposals call for public policy to address climate change along with achieving other social aims like job creation and reducing economic inequality. The name refers back to the New Deal, a set of social and economic reforms and public works projects undertaken by President Franklin D. Roosevelt which became known as the WPA Era.
City Parks Posters
We collaborated with the Ocasio-Cortez Campaign to bring cohesion and awareness to the GND resolution through a brand system, merchandise collection, and a series of City Parks Posters, inspired by WPA-era National Parks Posters. By celebrating the vision of the GND, the posters inspire and connect many people with the ultimate goal of making the GND a “kitchen table topic.”
Merch Collection
The visual elements of the WPA-inspired posters evolved into a full collection of Green New Deal apparel, paying homage to historic eras of social, economic, and environmental reform with stylish gear that brings cohesion and awareness to one of the most important policy proposals of our time.
Photos by Corey Torpie for the AOC campaign
Project Credits
Client
Alexandria Ocasio-Cortez
Sector
Climate Legislation
Year
2019–2021
Project Scope
Merch Design
Poster Design
Project Team
Maria Arenas
Shelby Rashap
Scott Starrett
Caitlin Sullivan
Collaborators
Lazarus Nazario
Dayi Novas
Gavin Snider
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