Org Corps was a DNC initiative to recruit and train college students to become community leaders and organizers for the 2020 election.
We kicked it into high gear in a partnership with the DNC to build a brand toolkit training future organizers to blaze a path on the 2020 campaign trail. We partnered with the DNC to create a visual brand for the youth voter engagement initiative that was Organizing Corps 2020. We were tasked with creating a brand that spoke to younger audiences and could be easily replicated by students across the country.
Organizing Corps 2020 helped to build the grassroots infrastructure needed to defeat Donald Trump, while investing in the next generation of Democratic leaders — focusing on students from communities of color who have been traditionally underrepresented among political campaign staff.
In our collaboration with Org Corps, our decisions revolved around accessibility and applicable use with the idea of a logo that could be replicated in the real world and used to assist in the process of organizing. The color palette was chosen to mimic the palette of the most readily accessible dry erase markers on the market. Templates were made available on Google Slides for easy sharing and simple adaptability to meet the needs of various subgroups.
Project Credits
Client
Organizing Corps
Sector
Movement Organizing
Year
2019–2020
Project Scope
Merch Design
Templates
Video
Visual Identity
Project Team
Maria Arenas
Shaun Gillen
Shelby Rashap
Scott Starrett
Caitlin Sullivan
Next Project
