We worked with Slow Blink to build a playful yet intentional brand to reflect the narrative and storytelling work that Slow Blink does.
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Slow Blink empowers clients with the tools and tips to tell their stories in the ways they deserve to be heard.
We partnered with Slow Blink to bring an intentional, conversational, and intimate storytelling process to life through a bold and engaging brand that encompasses the heart of Slow Blink.
Slow Blink needed a brand and website that tangibly explained their process in crafting strong narrative frameworks for brands and organizations across different sectors.
Our work sprung forth from the tagline we developed that encompassed not only Slow Blink’s purpose but also its process. “Time to Tell Your Story” invites viewers to pause and dedicate intentional time and resources to telling their brand narrative. From this singular tagline, we crafted their ethos, pathos, and logos to help guide communications on behalf of Slow Blink, providing roots for the expansive narrative work.
The visual brand is colorful and filled with personality to match the bespoke approach that builds upon personal relationships in each project. There are motifs of eyes throughout the logo and other graphic elements to tie the name into the brand.
To provide grounding to the foundational aspect of Slow Blink’s process, we conceptualized and designed illustrated explainers of “Story Anchors”. The series of illustrations explain why a brand might need a process to anchor them, what the process entails, and the outcome of being able to tell your brand’s stories from a grounded place.
Project Credits
Client
Slow Blink Media
Sector
Narrative Consultant
Year
2023
Project Scope
Brand Guide
Core Identity
Illustration
Templates
Visual Identity
Website Design (UI/UX)
Website Development
Project Team
Maria Arenas
Jacob Bilich
Shelby Rashap
Malavika Srinivasan
Scott Starrett
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